The broad impressions and judgements that consumers have of a business, its goods, or services are referred to as its brand reputation. It describes the level of quality, contentment, trustworthiness, and trust that the general public connects with a brand.
On the other hand, a bad reputation can lead to mistrust, decreased sales, and long-term damage to brand equity. On the other hand, a good reputation can draw in new customers, foster loyalty, and raise a brand’s market value.
The benefits of having a positive brand reputation.
The reputation of your brand may be enhanced by the calibre of your goods and services as well as by your marketing initiatives. But you can work on it proactively, and it pays off for a number of reasons, such as:
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